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Charlies Dog Food Co.
Branding/Packaging
Charlies Dog Food Co.
Charlie's Dog Food Co. is a conceptual brand created for Coles' pseudo dog food line.
During my internship at Hulsbosch, I was tasked with designing packaging for the brand. The goal was to develop visuals that represented good food for good dogs. I chose to highlight the concept that a healthy dog is reflected in a shiny, healthy coat, using this idea as the focus for the design.
Project Scope
- Dog Food packaging (11 food
pouches)
- Mock-ups
- 4 Visual Displays
I acknowledge the Dharug people, the
traditional custodians of the land on which I live, work and play.
I pay my respect to elders past, present and emerging.
Because this said land has been, is and always will be
Aboriginal land.
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